![]() I lifted my shirt and looked at my muffin top pouring over the belt line. They barely buttoned up – and they were a 42″ waist. Grandma had gotten my waist measurement from my Mom. My grandma had sent me a pair of khakis via Fed Ex as a Christmas gift. The final straw came when I received a package in the mail. By Christmas, I had no clue what I weighed, as we didn’t own a scale, but I knew it wasn’t good. I had graduated weighing about 250 pounds. Which often meant having a bag of chips by my side as I watched television. So, what did I do when faced with the extra time? I went from working retail 20 hours per week and student teaching 40 hours per week to just working my normal job. I actually found myself with more time on my hands than I did during my senior year. I no longer had classes to walk to, papers and projects to complete at night, and the stress of the university to keep me busy. It didn’t take long for the pounds to pile on. My friend Hutch is the baby-faced ladies’ man…… Our culinary expertise consisted of cooking frozen pizzas, making grilled cheese sandwiches, and deciding which Me, 2003. (You know what I mean – it was the first apartment either of us lived in which didn’t have 40-ounce beer bottles as decorations.)Ĭonsidering it was our first time preparing meals for ourselves on a regular basis, our skills in the kitchen were non existent. I got a strange kick out of waking up in the morning, working my 8 hours, and driving home to spend time with my fiance in our first “real” apartment. I was excited to be a part of the “working class”. I had graduated from college 8 months prior and had started my career as a 6th grade teacher. “we are for people who constantly push themselves to those extremes, we can’t in good conscience support the ‘new year, new me’ movement that happens every January.” the Christmas season, 2004, I was in the worst shape of my life. Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ ![]() I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. ![]() Whether you agree, it’s bang on brand and very smart. ![]() ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out. ![]()
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